In this LinkedIn marketing guide, we’ll discuss the best practices and image dimensions used on LinkedIn for building both your personal and business LinkedIn profiles.

Keeping the best design practices in mind and careful planning around LinkedIn’s image dimensions will ensure that your brand stands out among the 660+ million users on the platform. With the emphasis on professional connections on LinkedIn, creating a sharp profile and advertisements that convert is more crucial than ever. It’s also proven to be useful for finding qualified leads, accurate audience targeting on ads, and of course, networking with fellow professionals. In addition to providing individuals a place to build a personal brand, LinkedIn is the best place to begin for brands and companies looking to increase their online presence. For those who are in a Business-to-Business (B2B) industry, LinkedIn is one of the most important platforms to have an engaging presence on. Enter your payment information and pay for the service with a credit card.Every marketer understands the value of using different channels to reach different audiences. Click “Upgrade” under your choice to proceed to the next page.

Return to your home page, highlight the “More” tab and click “Upgrade Your Account.” You can upgrade to a Business, Business Plus or an Executive account. Upgrade your account for more access to LinkedIn features, such as the ability to view more profiles and contact more candidates. Enter your company information on the following page. According to LinkedIn, your company must have a distinct email domain, such as, and an official email address, such as In addition, you must be a current company employee with your position listed on your profile, and the work email address you are using must be one of the confirmed email addresses on your profile.Ĭlick the “Continue” button to proceed. Click the “Add a Company” link close to the top of the page on the right-hand side.Įnter the name of your company in the “Company name” field and your work email address in the email field. Click the “Companies” tab at the top of the page. Follow the instructions to confirm your email address. Enter your country, zip, company and title in the appropriate fields on the following page.

Linkedin corporate account